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You might be familiar with “I LOVE NY” t-shirt. I mean, a gazillion people wear that shirt no matter where they actually come from. Even the New Yorkers said, “LOVE YOUR OWN CITY!”

The thing about New York City is it is a city with a soul. You just can’t help falling in love with “The Big Apple.” It seems like there’s a magnet that draws you to visit and to never leave the city. In fact, I have bunch of hearts for this city because lots of reasons:

1) You’ll always be RAD no matter which crowd you choose.

In New York City, you can be a socialite or an underground artist, yet you’d still own the awesomeness. Why? Because in New York you can be anything. You could definitely be a comic nerd and still be cool. Example? Paul Iacono! What’s not cool about him? He’s just so cute, I want to hug him with a passion. If you are not so into comics, you could be an amazing and stylish PR for a renowned fashion magazine with “no-bull” attitude just like Erin Kaplan.

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2. New York City has the best Japanese Restaurant

Looking for the hippest Japanese Restaurant? Well, Oh! Taisho is the place. You actually have to wait in line for more than 45 minutes on the weekend. That’s how awesome this place is!! Open the link and see what they have to offer.

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3. Broadway shows will make you smile and cry at the same time.

Who told you stage shows are boring? No show on Broadway will make you fall asleep.

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4. New York City’s street fashion will make you go “aAaAaawWwWww…”

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New York… I’ll be right back! I promise.


This week, I decided to throw some questions to a person who has seen the works of Auguste Soesastro. The vice consul for economic affairs, Lintang Wibawa, was willing to spend time answering my questions. As a vice consul at the Indonesian Consulate in New York City, Wibawa is often exposed to different groups of Indonesian people who are active in promoting Indonesian culture.

Wibawa thinks that Soesastro’s creations are unique because his works are something that people can wear. So, it’s not just another traditional art. She sees Soesastro’s works to be targeted more toward young professionals. Wibawa believes that so far, Soesastro has done a great job in targeting his works. However, understanding fashion is not for everyone, Wibawa suggested that Soesastro should continue introducing his works even if he can be considered as successful so far. “I’m not much of an expert on fashion industry, but having a bit of marketing background, I would say he has lots of work to do,” Wibawa said. “Spreading word-of- mouth, reaching the right niche market, and finding a brand ambassador who will able to speak about his intricate design and the thoughtful mélange of East and West that he’s made in his designs.”

Even though Soesastro is trying to introduce different Indonesian fabrics, she sees how his works has been focusing on Javanese culture, which is not a bad thing. Wibawa appreciates the fact that Soesastro always put a lot of thoughts in his works. “His choices for high-quality material show how he knows where to set his standard,” Wibawa said. “Something that you may not always find in the culture of Indonesian garment making. Indonesian garment industry is about selling in bulk and selling it fast.”

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I came across an article about a festival that just happened in Jakarta, Indonesia. The festival is called Jakarta Fashion and Food Festival. Big part of it is a fashion show that was showing the works of some designers including 55 Indonesian designers.

It is not the first time Jakarta Fashion and Food Festival is held. It is a great way to promote Indonesian culture to Indonesians. Indonesia has many different sub-cultures, that is why there are more than 300 traditional languages in Indonesia — I can speak Javanese! They come from different parts of Indonesia.

Unfortunately, when it comes to traditional clothes, it is almost impossible for Indonesians to wear them daily. First, Indonesia is a tropical country and most of its traditional clothes have layers. It’s just too hot for anyone to wear them. Second, it is traditional, so obviously it is not hype. So, why would anyone dress traditional when they can wear more modern ones?

Jakarta Fashion and Food Festival shows that one doesn’t have to be traditional to appreciate ones culture. These Indonesian designers use Indonesian fabrics for more modern looks. It might not be the first attempt, but if this kind of promotion is successful, more Indonesians might start owning at least five pieces of clothes that are made with Indonesian fabrics.

However, what’s sad to me is that this event is not very popular among young people. I asked some of my friends — the hype ones —if they know anything about this event, but their answers are all “No” or “I know but I didn’t come.” When I asked why they didn’t come, they said, “It’s just a fashion show in a mall and it’s far.”

Learning from that, I think the packaging of the whole event should be improved. I don’t know why but most Indonesians like fancy stuff. Therefore, the event should be held outdoor somewhere nice or in a fancier convention center. Also, distance of a location is important in Jakarta — you don’t want to deal with traffic in Jakarta. Kelapa Gading, where this event was held, is located in North Jakarta. It’s far from where the cool people live, South Jakarta. No one goes north if they don’t live there. =) I think it is important to promote this event to people who can further promote it.

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